be mindful beverages is an up-and-coming beverage startup targeting an exciting industry: energy drinks. They're aiming to create an energy drink that is all-natural, organic, and clean label. While the startup is targeting energy drinks, they also plan to expand into becoming a lifestyle brand, which begins with a logo. We worked closely with their team to design a logo that could be used for each flavor of the beverage and could be further expanded for other ventures of the lifestyle brand.